If you are a small business owner or an entrepreneur starting a new business, the library can help with your information needs. Check out our Business Answers page for an overview of our resources and services for local business people. And, from now through the end of September, you can join a webinar from ReferenceUSA, one of the fantastic free resources for CRRL library card holders, on how to use their database to:
-Find new business opportunities
-Locate suppliers, and find key business people's contact information
-Conduct market research
-Target new customers, identify new residents in a specific area, and increase your customer base
-Discover customer preferences
-View prospective individual customer demographics, and analyze community demographics
When New York Times reporter Bill Carter recently broke the story that NBC was planning on gently escorting Tonight Show host Jay Leno out the door for a younger, fresher face, it felt a little like déjà vu. That's because the same decision happened about ten years ago.
Carter's definitely the most qualified person to reveal such information. The news made me seek out his book, The Late Shift. The title is a breakthrough account of the shake-up at NBC after Johnny Carson surprisingly announced his plan to retire within a year. The network famously snubbed their Late Night host, David Letterman by hiring Leno, who had been a successful guest host for the legendary Carson.
We were recently interviewed for possible inclusion in a book about word-of-mouth-marketing. The authors are intrigued with how we market our library services and resources not just to our patrons, but also to our funding organizations, other libraries, and other organizations. For example, staff have used free software programs to create a video entitled "Who Needs the Public Library?," which you can view on YouTube in our crrlvideo "channel."